Company Information

JOFA Group is a broader umbrella overlooking a cluster of companies operational in various sectors, including jewelry, diamonds, high value textiles, premium food distribution, executive office construction and armored security services within Pakistan. Each of the individual business entities under the JOFA Group share a common set of business values and philosophy, which has enabled the JOFA Group to succeed in virtually every field it has endeavored in.

Today, JOFA Group comprises of eight business holdings serving a premium clientele in Pakistan’s major megacities. The group has introduced to Pakistani market several lines of refined products, like the premium global Ice Cream brand Mövenpick from Switzerland. JOFA International, a division of JOFA Group of Companies has the right posture in terms of finances and capacity to serve the finest ice cream brand in leading hotels, gourmet restaurants and kiosks in major urban centers of Pakistan.

JOFA Foods independently works on its own vast network of food supply network to distribute Pakistan’s leading refreshments brand Rooh Afza. The leading market share of the drink year after year is a standing testimony of JOFA Group’s capacity to mould and work to its best advantage in diverse fields.

JOFA Jewelry and Gold Mark are becoming increasingly finding recognition among the city’s finest jewelry wearers and connoisseurs for its premium design and make. Catering a customer base from a trendy, more fashionable clientele to full-blown Eastern bridal jewelry, JOFA has become synonymous with high value design in jewelry at par with international standards. Carrying on its strong tradition of surprising jewelry lovers, JOFA Group launched a dedicated Diamond Gallery in Karachi, catering to the most exclusive and picky among the city’s dwellers. The gallery offers a unique blend of fabulous Italian-mixed-Indian style of cut and crushed diamonds.