Greenstar Social Marketing Pakistan (Guarantee) Limited was established in Pakistan in 1991 as an affiliate of PSI and a nonprofit, nongovernmental organization. The organization's mission is to improve the quality of life among low-income people throughout Pakistan by increasing access to and use of health products, services, and information.
Greenstar works through the private sector and with the Government of Pakistan, to inform and empower people and improve access to quality, affordable health products and services. The focal point of all Greenstar's efforts is "Sitara" – the Pakistani woman with a need for healthcare. We work towards helping "Sitara" meet her health needs, and those of her family.
In Pakistan 25% of married women have an unmet need for family planning. Maternal mortality remains high, at an estimated 276 deaths per 100,000 live births. Infant mortality remains at 78 deaths per 1000 live births.
In order to help meet this gap in provision of health services, Greenstar offers a range of over 20 socially marketed2 products and services for family planning, reproductive health, mother and child health, tuberculosis, nutritional supplements for children and safe water. Greenstar's products are distributed through a nation-wide network of over 7000 franchised clinics, 75,000 retail outlets and community based distribution. The private sector social franchise health outlets are strengthened by Greenstar's training and health services team, which enhances skills of service providers and quality of services.
Recently, Greenstar has partnered with the public sector and donor agencies to implement voucher schemes, which provide subsidized access to institutionalized health care for mothers. The long-term goal of integrating maternal health and family planning initiatives is to increase access points for the provision of information and uptake of services.
At Greenstar we believe that as we meet the health needs of "Sitara", we meet the needs of a nation.
Greenstar envisions a Pakistan where people plan their families and have improved maternal and child health and reduced tuberculosis burden. Greenstar aims to be an organization of competent professionals, passionate about improving the lives of people in Pakistan.
To improve the quality of life of low-income people throughout Pakistan by increasing access to and use of health products, services, and information.