Dataslices, A Canadian based company looking to expand its base in Lahore, want to hire a Google Ad Words cum SEO Expert. The Google Ad Words cum SEO Expert position is responsible for managing various Google Adwords campaigns to ensure that they are optimized to deliver the maximum ROI for the company clients. Improve ROI for campaigns through proactive bid and position changes. * Improve traffic quality through keyword research, use of negative keywords, and omission of poor quality keywords. * Improve CTR through testing effective ad copies. * Should have firsthand knowledge of Google Analytics. * Improve conversion and navigation paths through testing different landing pages and identifying best performers. * Should be updated with latest technologies.Work with the executive team, marketing team, and web developers to design, implement, and manage a company-wide PPC marketing strategyIntroduce the latest technologies and influence internal PPC methodologiesDesign and implement PPC strategies for our proprietary online marketing platformProvide and manage PPC campaigns for various company online assetsProvide and manage PPC campaigns for selected client accountsUnderstand and develop successful PPC strategiesOptimize conversion rates and increase company ROIMonitor and analyze PPC Campaign tracking and reportingSEO * To do a complete analysis of website along with their recommendations. * To do in-depth keyword analysis using different tools. * Should be able to do On-page and Off-page Optimization with professional expertise. * Should be able to run linkage campaigns effectively. * Should be updated with latest technologies.Skills Required:•Professional experience implementing and managing PPC campaignsProven history of success in PPC marketingExpert knowledge of website analytics and conversion rate optimizationGood knowledge of HTML and web technologiesGoogle Ad Words Professional Certification a plusExperience managing Google Ad words and SEO. • Strong understanding of current online marketing concepts, strategy and best practice. • Previous experience in a similar digital marketing role. • Experience managing Google Ad words and SEO.